“An environment is worth a million words.”











SPACE for

Performance



LIVE SHOW
PAPERWATER B.E.M. 2.0
An immersive 360 visuals created for Paperwater’s B.E.M. 2.0 album release at the Frost Science planetarium dome.

Credit: Live Visuals

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SPACE for

Photo/Film



CAMPAIGN
IVY PARK 
A series of juxtaposed  landscape sets based on the theme “ThisIsMyPark.”

Credit: Production Designer

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CAMPAIGN
NIKE LEO BAKER
An indoor skatepark designed for a Nike Sportswear campaign sand community experience to convey optimism.

Credit: Production Designer

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EDITORIAL
ESSENCE for Wunmi Mosaku
Editorial sets for the Wunmi Mosaku story featured in a summer issue.

Credit: Set Designer






SPACE for

Experiences



EXPERIENTIAL FILM
THE LIFE OF CHAMPAGNE  
A three-part immersive audiovisual experience that I conceptualized and directed to transport guests through the art of champagne production.

Credit: Director

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IMMERSIVE THEATER
PURSUE YOUR HUMAN SPIRIT 
A site-specific immersive theater that I conceptualized and directed to inspire creativity, curiosity, and compassion. 

Credit: Creative Director

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PRESENTATION
PROENZA SCHOULER ARIZONA 
A lo-fi journey through installations inspired by the sensation of desert psychedelia.

Credit: Art Direction + Design

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SPACE for

Exhibition



EXHIBITION
SNEAKER TIME  I conceptualized and designed a display system of 15 distinct pairings of iconic sneakers and timepieces.

Credit: Concept, Set Design

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PROFESSIONAL. PROJECTS. PRODUCTION. PROFESSIONAL. PROJECTS. PRODUCTION. PROFESSIONAL. PROJECTS. PRODUCTION. PROFESSIONAL. PROJECTS. PRODUCTION. PROFESSIONAL. PROJECTS. PRODUCTION. PROFESSIONAL. PROJECTS. PRODUCTION. PROFESSIONAL. PROJECTS. PRODUCTION. PROFESSIONAL. PROJECTS. PRODUCTION. PROFESSIONAL. PROJECTS. PRODUCTION. PROFESSIONAL. PROJECTS. PRODUCTION. PROFESSIONAL. PROJECTS. PRODUCTION.

About

SAYOKO OSADA



Sayoko Osada is a Japanese-born, New York-based immersive artist and designer-director. Her work consists of space, performance, 3D, video, text, and storytelling.

Born in Tokyo, she immigrated to the United States at age 13. Lost in translation, she discovered the power of verbal and nonverbal languages, and studied Architecture at University of Cincinnati. With the multidisciplinary and multi-dimensional nature of her ideas, she creates genre-fluid worlds to explore and express the essence around identities, emotions, memories, and relationships.

With her belief that “an environment is worth a million words,” she founded her commercial and collaborative practice, specializing in worldbuilding through shows, stories, sets, and spaces. Grounded in concept, she sees the process itself as art, and collaborates with her teams to evolve and execute the vision for large-scale productions.