SPACES

DEADFELLAZ
XR IMMERSIVE


DIRECTION / DESIGN / PRODUCTION

A multireality “Deadzone” conceptualized, designed, and executed for the Deadfellaz community during NFT.NYC. Transforming the nightclub Elsewhere, the web3 world was made tangible with site-specific installations and 3D atmospheric AR.  




Deadzone Cityscape


The venue was transformed into the Deadfellaz world through the cohesive use of neon signage, caution tapes, and graffiti construction scrims on metal fences.







DANCE FLOOR
and STAGE








Using motifs of metal grates hanging overhead, the dance floor was designed to appear underground giving illusion of depths above with piercing light beams and fog. 

The stage was designed to look like an extension of the dance floor so as to blur the divide between the audience and the performer.


NFT as AR Atmosphere

We made the NFT collection of Deadfrenz bats into a 3D AR atmosphere to materialize the web3 space in the extended reality.




Betty’s


We staged the iconic Betty throne with glitch-y billboard of DFZ amongst the distressed landscaping.







RENDERINGS

 






CLIENT

Deadfellaz

SCOPE

Creative Direction
Environmental Design
Scenic Production
XR Production
Visuals
Augmented Reality

CREDITS

Immersive Direction / Design / Production
SAYOKO OSADA STUDIO

XR Production + Development
WKND HRS

Fabrication
READY SET

Creative Director 
SAYOKO OSADA

Associate Designer
CHRISTINE SIKKING

Creative Producer - Scenic
HEIDI CHUNG

Creative Producer - XR 
ADAM RODRIGUEZ

AR Development 
ARFECTED