HYPEBAE FALL FORMAL
OVERVIEW
HYPEBAE’s 90s prom-inspired event draws cues from the iconic aesthetics and cultural touchstones of the late 20th century, reimagined through a contemporary lens to create a nostalgic yet fresh experience. Taking visual references from films like Carrie and Clueless, I designed the immersive environment to evoke the charm of 90s high school culture, blending cutting-edge style synonymous with HYPEBAE.
CREDITS
Client: HYPEBAE
Art Direction + Spatial Design:
SAYOKO OSADA
PROCESS