Kate Spade Nashville

Client: Kate Spade
Production: Bureau Betak
Creative Direction: Simon Caillaud
Design Direction: Juliette Ergin + Sayoko Osada
Producer: Allyson Halfpenny

All photos by Ethan Calabrese
All renderings by Sayoko Osada
Inside the theater, models are staged candidly across the barnwood stage glowing in pulsing golden borderlights. In the concert-like atmosphere created by the alternating live country music performance, guests enjoy Nashville original sweet and savory treats, games of chance, and marquee sign photo moment.