SAYOKO is a transdisciplinary artist making genre-fluid immersive worlds to convey identities, emotions, and stories.

























   














   
PROFESSIONAL. PROJECTS. PRODUCTION. PROFESSIONAL. PROJECTS. PRODUCTION. PROFESSIONAL. PROJECTS. PRODUCTION. PROFESSIONAL. PROJECTS. PRODUCTION. 


Work

DIRECTION + DESIGN



EXPERIENTIAL FILM
THE LIFE OF CHAMPAGNE  I conceptualized and directed a three-part immersive audio visual journey that artfully transport guests through the champagne making.

Role: Creative Direction + Design

COMING SOON




IMMERSIVE THEATER
PURSUE YOUR HUMAN SPIRIT  I wrote and directed a site-specific immersive theater about creativity, curiosity, and compassion.

Role: Creative Direction

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FILMS & PHOTOS
IVY PARK  I designed a series of sets based on the campaign theme #ThisIsMyPark.

Role: Production Design

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EXPERIENTIAL
PROENZA SCHOULER ARIZONA  I designed a journey through desert psychedelia installations.

Role: Art Direction + Design

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SHOW
KATE SPADE NASHVILLE  I designed a fashion presentation set inspired by Dolly Parton era of Nashville.

Role: Set Design

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FILMS & PHOTOS

NIKE LEO BAKER I designed an indoor skatepark for a campaign shoot and community experience to convey optimistic energy.

Role: Production Design

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EXHIBITION
SNEAKER TIME  I conceptualized and designed a display system of 15 distinct pairings of iconic sneakers and timepieces. 

Role: Art Direction + Design

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XR EXHIBITION
BLK HST I conceptualized the BLK HST x CCNYC XR exhibition for Black history month. 

Role: Creative Direction

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EXPERIENTIAL
COKE ENERGY I led the design of a multimedia environment that pumped energy through the senses with 360 degree projection mapping.

Role: Art Direction + Design



FILMS & PHOTOS
ESSENCE EDITORIAL I designed the sets for Wunmi Mosaku and Ziwe stories featured in a summer issue.

Role: Production Design




About

SAYOKO OSADA



BIO
SAYOKO is a Japanese-born, New York-based transdisciplinary DIRECTOR, DESIGNER, and ARTIST making immersive worlds based on identities, emotions, and stories.

Born and raised in Tokyo, she immigrated to the United States at age 13.  Lost in translation, she discovered the power of verbal and nonverbal languages. With her belief “an environment is worth a million words,” she studied Architecture and evolved her career conceptualizing and designing experiential environments for Nike, Ivy Park, Proenza Schouler, Google, HYPEBEAST, and many more.

Currently, she is taking a break from commercial projects to convey the raw and real through her personal and collaboration projects.  Her concepts are often complex and genre-fluid in medium, mixing experiences, films, poetry, and performances —and are made only possible by expert teams of artists and producers.