Nike Believe In More
With the theme of sports as expression, the FKA twig’s Believe In More campaign featured the athletic tights styled with surreal, mystical twist. Informed by juxtaposition of earth-tone materials, lighting, and structural geometry, we designed archways as the motif throughout to both frame products and inspire body movement. Referencing ancient ruins of Mexico City where the campaign was filmed, we drew inspirations from landmarks like Las Pozas and Grutas Tolantongo.

Client: Nike
Role: Creative Direction, Design

Agency: Team Epiphany

Photos by Dorothy Hong

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