SNEAKER TIME





CREDITS
Client: Watches of Switzerland + Stadium Goods
Curation + Production: HYPEBEAST
Art Direction + Design: Sayoko Osada
Producer: Paige Silveria
Fabrication: Ready Set
Lighting: Nitemind
Photography: Peter Murdock
SUMMARY
Sneaker Time is an exhibition observing how timepiece collecting fits into “hype” culture and how the sneaker marketplace mirrors that of the watch industry. Based on the pairing curated by HYPEBEAST, I provided art direction and design for the exhibition that triple-functioned as retail display and set for social campaign.