“An environment is worth a million words.”









SAYOKO OSADA explores multisensory worldbuilding and storytelling through collaborative arts.

Based in New York with a global practice, she is a multifaceted creative director and production designer specializing in live, experiential, and spatial productions. 

Partnering with music and brand clients—including Nike, Coachella, Jimmy Kimmel Live, Charlie Puth, and Beyoncé—she collaborates with her teams to offer both conceptual vision and technical expertise. From orchestrating compelling scenes to designing and producing scenic elements—spanning architectural installations to animated visuals—her work brings immersive narratives to life.








LIVE

Translating the artist’s vision and music into synesthetic scenography for live performances.





EXPERIENTIAL

Crafting transportive worlds to convey brand messages through a series of memorable encounters.




SET+SPATIAL 

Designing environments to help contextualize the scenes for screens and spaces.

VIEW WORK






CLIENTS


BRANDS
ADIDAS
AMARO MONTENEGRO
AMERICAN EXPRESS
APEROL
BAND-AID
BILLBOARD
DEADFELLAZ
HYPEBEAST
IVY PARK
NIKE
KATE SPADE
LA FÊTE DU CHAMPAGNE
MARCELO BURLON
MOËT & CHANDON
NATIONAL GEOGRAPHIC
PROENZA SCHOULER
WATCHES OF SWITZERLAND
+ more


MUSIC
ARCA
CHARLIE PUTH
COACHELLA
FOURTH WORLD
GORDO
HIRO KONE
JIMMY KIMMEL LIVE
PAPERWATER
VIKTORIA MODESTA
+ more



SERVICES


CREATIVE DIRECTION
ART DIRECTION
STAGE DESIGN
EXPERIENTIAL DESIGN
SPATIAL DESIGN
PRODUCTION DESIGN
SET DESIGN 
LIVE VISUAL
ANIMATION
VISUAL ARTIST / VJ