DEADFELLAZ- ‘ZONE 13 IRL’

Immersive Experience
Experiential / Show Direction
2022

For NFT.NYC, we brought Deadfellaz's Deadzone to life as a post-apocalyptic nightclub — translating the NFT collection's lore into a physical world guests could inhabit for a night.

Zone 13 was designed from the ground up: custom neon signs, graffiti-covered fences, metal walls, concrete ledges, and a dance floor that felt underground through metal grates, dramatic lighting, and fog.

I directed the stage visuals for performances by Princess Nokia, LATASHÁ, Domino, and Ed Balloon, with holograms of Deadfellaz characters Betty and Psych appearing between sets in a Zone 13 rooftop scene. Flying Deadfrenz bats in augmented reality extended the 3D world into the audience itself.

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rendering

Client: Deadfellaz
Event Production: LDH Projects
Experiential + Show Direction: Sayoko Osada
Poduction Design: Sayoko Osada Studio
Associate Designer: Christine Sikking
Creative Producer, Scenic: Heidi Chung
Fabrication: Ready Set
XR Production + Development: WKNDHRS / Adam Rodriguez
Live Visual, Main + Latashá: Jackie Dunette
Live Visual, Ed Balloon + Domino: Second Wave
AR Development: Arfected
Venue: Elsewhere

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