SAYOKO OSADA


DEADFELLAZ at NFT.NYC


OVERVIEW
For NFT.NYC, we brought Deadfellaz's Deadzone to life as a post-apocalyptic nightclub.

Space: We designed Zone13 with custom neon signs, graffiti-covered fences, metal walls, and concrete ledges. The dance floor appeared underground using metal grates, lighting, and fog.

Stage: The stage extended the lore with bespoke visuals for performances by Princess Nokia, LATASHÁ, Domino, and Ed Balloon. Holograms of Deadfellaz characters Betty and Psych appeared between sets in a Zone13 rooftop scene. 

Augmented Reality: Flying Deadfrenz bats added an immersive AR element, extending the 3D world into the audience.


ROLES:
Creative Direction, Experiential Design, Stage Design, XR
Environmental Design Production



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XR VISUALS








AR VISUALS



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CREDITS
Client
Deadfellaz
Event Production
LDH Projects

Environmental Design + Production
SAYOKO OSADA STUDIO

Creative / Art Director + Production Designer
SAYOKO OSADA

Associate Designer
CHRISTINE SIKKING

Creative Producer - Scenic
HEIDI CHUNG

Fabrication
READY SET

 XR Production + Development
WKNDHRS / ADAM RODRIGUEZ

Live Visual, Main + LATASHÁ
JACKIE DUNETTE

Live Visual, Ed Balloon + DOMINO
SECOND WAVE

AR Development
ARFECTED

Venue
ELSEWHERE