“An environment is worth a million words.”
about ‘commercial’ work ---- After earning a Bachelor of Science in Architecture from the University of Cincinnati, she began her career in advertising before evolving into a genre-fluid worldbuilding practice across live, spatial, and film/video productions—designing and directing projects for clients such as Nike, Coachella, Jimmy Kimmel, Charlie Puth, HYPEBEAST, and Beyoncé.
https://studio.sayokoosada.com/
about ‘art’ work ---- A self-taught interdisciplinary artist with a love for multisensory experience, she began exploring audiovisual performance and installation art through collaborations with her music community in New York, Miami, and Tokyo. Her debut at Filmgate Interactive Festival featured a 78-foot dome projection at the Frost Science planetarium—an Afrofuturist narrative created with Paperwater—which marked the beginning of her deep engagement with video, light, and projection as both spiritual and technical mediums. Engaging Marshall McLuhan’s idea that “the medium is the message,” she considers projection an affective force that shapes perception and public space. By appearing holographically and site-specifically, her works aim to bring awareness and uplift into local environments.
about ‘life’ work, School of Space ---- Making spatial design accessible to everyone.
about ‘life’ work, octrnl ---- devising immersive theater as a way to literally place people in “other people’s shoes” to develop empathy.