HYPEGOLF CLUBHOUSE


RETAIL DESIGN


A pop-up retail and community hub in SoHo designed for the launch of HYPEGOLF, a new golf-centric vertical from HYPEBEAST.  Amidst the confinement of the pandemic, the need for expansion, simulation, and nature gave rise to golf as an apropos social activity. In designing the HYPEGOLF Clubhouse, these three core drives of global cultural context became the conceptual and aesthetic theme.  A surreal landscape and apparel installation encapsulates an infinite playing field inside a minimalist black glass box.  Across the deep stretch of the store, perimeter plywood display units establish an architectural rhythm, interjected by matte black display units that divides the footprint at the center to create a more social environment for the rear half.  Display units integrate abstracted newspaper-print photography turning the store environment into an experiential moodboard.
































RENDERINGS







Interior Design
SAYOKO OSADA

Fabrication
WIZARD STUDIOS
HYPEBEAST Executive Producer
ELANA STAROSELSKY

HYPEBEAST Producer
DALENA LE

HYPEBEAST Creative Director
PAUL HEAVENER

HYPEBEAST Art Director
WES SO