About
Originally from Tokyo, based in New York, Sayoko Osada is an artist, designer, and creative director, working across experiential, stage, spatial, and set design.
Guided by the belief that “an environment is worth a million words,” she translates emotional, psychological, sonic, cultural, and narrative material into visceral spatial experiences. Her scenography brings together site-specific installation, projection, light, and spectacle to distill the essence of a subject into heightened realities—opening portals to what is otherwise inaccessible or intangible.
Throughout her practice, Osada is interested in the metaphysical and transformative capacity of space: its ability to make the intangible visceral, collapse distance, shift perception, and create shared encounters between inner and collective experience.
In her commercial practice, she has designed and directed for numerous music, cultural, brand, and IP clients, including Coachella, Megan Thee Stallion, Nike, HYPEBEAST, National Geographic, MAC, FX, Airbnb, and Beyoncé.
Her experimental practice explores the immersive theater and nightlife as sites of urban spectacle for collective psychological processing.
She holds a Bachelor of Science in Architecture from the University of Cincinnati (DAAP).
Contact
sayoko.says@gmail.com
@sayokoosada
Director Representation
GOOD COMPANY
ryan@goodco.tv
© 2026 SAYOKO OSADA STUDIO