INFO

Sayoko Osada is a director, designer, and artist originally from Tokyo, based in New York. Her genre-fluid practice lives at the intersection of spatial composition, multimedia scenography, and live performance — building worlds where the senses dissolve the individual into the collective.

After her earlier career worldbuilding for brand clients, she began a parallel practice: expanded theater works that explore nightlife and urban spectacle as sites of collective and psychological experience. Having embedded herself in local music and art communities, her experimental process is shaped by a deep attunement to underground culture.

This sensibility extends into her commercial work, where she has directed and designed live performances and immersive experiences for Nike, Coachella, Jimmy Kimmel, Charlie Puth, HYPEBEAST, Paperwater, Viktoria Modesta, and Beyoncé.

She holds a Bachelor of Science in Architecture from the University of Cincinnati (DAAP).