MEGAN THEE STALLION — ‘OTAKU HOTTIE QUEST’
OVERVIEW
Conquer the Otaku Hottie Quest experience –– in a series of fun challenges that will immerse twelve guests in Megan Thee Stallion’s Otakuverse. Taking place on Thursday, June 12 in Los Angeles, guests can dive into Megan’s unique dimension that reveals each aspect of her Otaku Hottie personality, from choosing their cosplay outfit and taking on a team floor-is-lava course, to battling in a 1-on-1 Mortal Kombat 1 competition on Xbox Series X and making Megan’s ramen recipe. Meanwhile, Megan is on hand as the official hype-hottie, awarding special charms to guests so they can level up their Otaku Hottie status.
ROLE:
Experiential Direction + Design
Experiential Direction + Design
THE EXPERIENCE
Megan Thee Stallion is inviting fans into her anime-inspired world during her Airbnb Experience, designed exclusively for Airbnb. Guests will journey through a neon-lit plaza of storefronts, conquering exciting challenges to achieve Otaku Hottie status.
Guests will face five challenges to “level up” and earn unique charms – directly from Megan – for their Quest Bracelets along the way:
1. Cosplay Locker Room
As guests arrive, they are greeted by The Butler, a.k.a. Megan’s right hand-woman, who will be running the show behind the scenes. To kick things off, The Butler shares a welcome letter from Megan. From there, guests will head to the locker room and choose from a collection of blazers, skirts, wigs, face gems, and much more – for their own custom preppy anime school outfit.
2. Megan’s Greeting at Billboard
Megan greets guests and hand out charms for style.
3. Immersive Floor-Is-Lava Game
They’ll then split into teams and dive into an immersive floor-is-lava course, racing to grab as many hidden chests as possible to earn extra charms. Megan will award charms not only for speed but also style.
4. Game Center
The fun continues with a 1-on-1 Mortal Kombat 1 competition on Xbox Series X, fueling their competitive spirit with some Japanese snacks and drinks as they play.
5. Hottie Plaza
They’ll take a break to learn how to make (and then eat!) Megan’s perfect ramen recipe, adding their own special ingredients and toppings to make it uniquely theirs. Megan will determine if the ramen is truly Hot N’ Spicy. Guests can also try Megan’s very own Chicas Divertidas tequila or Meg-approved mocktails.
6. Exit Loot Box
As the perfect end to the experience, The Butler will guide guests back to the locker room, where they’ll find a secret loot box. Based on the charms they’ve earned, guests will be able to redeem special rewards from the loot box. With their charms, special loot and costumes in tow, guests will leave proudly showing off their Otaku Hottie status.
Guests will face five challenges to “level up” and earn unique charms – directly from Megan – for their Quest Bracelets along the way:
1. Cosplay Locker Room
As guests arrive, they are greeted by The Butler, a.k.a. Megan’s right hand-woman, who will be running the show behind the scenes. To kick things off, The Butler shares a welcome letter from Megan. From there, guests will head to the locker room and choose from a collection of blazers, skirts, wigs, face gems, and much more – for their own custom preppy anime school outfit.
2. Megan’s Greeting at Billboard
Megan greets guests and hand out charms for style.
3. Immersive Floor-Is-Lava Game
They’ll then split into teams and dive into an immersive floor-is-lava course, racing to grab as many hidden chests as possible to earn extra charms. Megan will award charms not only for speed but also style.
4. Game Center
The fun continues with a 1-on-1 Mortal Kombat 1 competition on Xbox Series X, fueling their competitive spirit with some Japanese snacks and drinks as they play.
5. Hottie Plaza
They’ll take a break to learn how to make (and then eat!) Megan’s perfect ramen recipe, adding their own special ingredients and toppings to make it uniquely theirs. Megan will determine if the ramen is truly Hot N’ Spicy. Guests can also try Megan’s very own Chicas Divertidas tequila or Meg-approved mocktails.
6. Exit Loot Box
As the perfect end to the experience, The Butler will guide guests back to the locker room, where they’ll find a secret loot box. Based on the charms they’ve earned, guests will be able to redeem special rewards from the loot box. With their charms, special loot and costumes in tow, guests will leave proudly showing off their Otaku Hottie status.
THE DESIGN
1. Cosplay Locker Room
2. Megan’s Greeting at Billboard
3. Immersive Floor-Is-Lava Game
4. Game Center
5. Hottie Plaza
RENDERINGS
CREDITS
Client: Airbnb
Agency Client: Verb
Fabrication: Tractor Vision
Agency Client: Verb
Fabrication: Tractor Vision