NAT GEO X HYPEBEAST — OCEAN
OVERVIEW
For Nat Geo collection launch at HBX New York, HYPEBEAST's flagship store, we conceptualized, designed, and executed an ocean themed multi-sensory installation. Projection visual derived the iconography from the apparel such as iceberg, penguins, and octopus, creating a mesmerizing audiovisual experience for each theme. The soundscape was designed to evoke the sense of warm vastness of the ocean for warm hued visuals, and cold serenity for the iceberg visuals.
ROLE:
Creative Direction, Experiential Design, Visuals, Production
Creative Direction, Experiential Design, Visuals, Production
RENDERINGS
CREDITS
Client: National Geographic / HYPEBEAST
HYPEBEAST Creative Director: Paul Heavener
HYPEBEAST Executive Producer: Elana Staroselsky
HYPEBEAST Producer: Dalena Le
Concept / Design / Production: SAYOKO OSADA STUDIO
Experiential Creative Direction: Sayoko Osada
Visual: Christine Sikking
Sound: Triangles
Fabrication / AV: Chemistry Creative
HYPEBEAST Creative Director: Paul Heavener
HYPEBEAST Executive Producer: Elana Staroselsky
HYPEBEAST Producer: Dalena Le
Concept / Design / Production: SAYOKO OSADA STUDIO
Experiential Creative Direction: Sayoko Osada
Visual: Christine Sikking
Sound: Triangles
Fabrication / AV: Chemistry Creative