NIKE X LEO BAKER


CAMPAIGN + EXPERIENCE, PRODUCTION DESIGNER

An indoor skatepark custom designed for Leo Baker’s campaign shoot and community experience.  The set adopted built-by-us aesthetic with found objects, and the floor-to-ceiling silk fabric installation gave the space a warm glow.











Renderings




CREDITS
Client
Nike Sportswear

Creative Direction
Everett Vangsnes (Nike)

Art Direction
Claire Kang + Jake Gevalt (Nike)


Content Production
LOLA

Experiential Production
Eventure

Photography
Hannah Sider

Film Direction
Tom Ivin

Production Design
Sayoko Osada

Fabrication
Argon

Fabric Printing
Software Studios

All Renderings by Sayoko Osada
All Campaign Photos by Hannah Sider
All Environment Photos by Sayoko Osada






SAYOKO OSADA ©2023