MANUEL TURIZO x E.L.F.
2025
Scope: Creative Direction, Visual Direction
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The show opened with a fully choreographed performance of 'ojos. labios. cara.' using Unreal Engine assets drawn directly from the music video, bringing that world into the live space. It then transitioned into an intimate early 2000s living room for 'De Lunes a Lunes,' where explosions of pink and red powder — evoking cosmetic pigments — accompanied the song's melancholic cyclical heartbreak. For 'Una Lady Como Tú,' a grid of vintage TVs surrounding the stage played closeups of eyes, lips, and face. The show closed in Manuel's world — rose fields on fire, a tropical Colombian backlot — for 'El Merengue' and 'La Bachata.' Throughout, the e.l.f. logo appeared in quiet moments of TV static between songs, and Manuel arrived and departed by e.l.f.-branded helicopter from the venue rooftop.
Client: Manuel Turizo, e.l.f.
Agency: Madwell
Agency: Madwell