‘PURSUE YOUR HUMAN SPIRITS’


STORY - Immersive Theater Tasting
2019

Scope: Concept, Creative Direction

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 A site-specific immersive theater experience for Amaro Montenegro, set across an industrial block in Bushwick.  I wrote the treatment — defining scenes, locations, personas, and interactions built around the brand's ethos of adventure and its botanical pillars.

Guests were led through three hidden bars to meet three eclectic bartenders, each embodying one of the experience's pillars: creativity, compassion, and curiosity. The neighborhood itself became part of the fiction.
















Client: Amaro Montenegro
Production: Raduno
Concept: Sayoko Osada + Kristen Dempsey
Creative Director: Sayoko Osada
Production Designer: Kristen Dempsey




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