PROENZA SCHOULER
ARIZONA
OVERVIEW
Inspired by Land Art, I co-conceptualized and co-designed a series of installations made of pink sand mounds, concrete monoliths, and LED screens at varying definitions. Through a dreamy soundscape, guests encountered the Arizona letters rising out of a sand mound which acted as step and repeat. Descending down the central stairs into a glowing fog corridor, they got immersed into the lower-level dreamscape featuring fragrance display, tunnel with psychedelic visuals, stage, bars with sunset-inspired cocktails, and 21-foot wide LED screen. Lit by the Arizona desert exploration imageries on the screen, guests danced their night away to DJ’s and special performance by SZA.
CREDITS
Client: Proenza Schouler / L'Oréal
Agency: BUREAU BETAK
Creative Direction:
BUREAU BETAK
Art Direction + Spatial Design:
SAYOKO OSADA + TROY HILLMAN
RENDERINGS