PROENZA SCHOULER ARIZONA


OVERVIEW

Inspired by Land Art, I co-conceptualized and co-designed a series of installations made of pink sand mounds, concrete monoliths, and LED screens at varying definitions. Through a dreamy soundscape, guests encountered the Arizona letters rising out of a sand mound which acted as step and repeat. Descending down the central stairs into a glowing fog corridor, they got immersed into the lower-level dreamscape featuring fragrance display, tunnel with psychedelic visuals, stage, bars with sunset-inspired cocktails, and 21-foot wide LED screen. Lit by the Arizona desert exploration imageries on the screen, guests danced their night away to DJ’s and special performance by SZA.


ROLE: Art Director, Spatial Designer









RENDERINGS

CREDITS   

Client: Proenza Schouler / L'Oréal
Agency: BUREAU BETAK

Creative Direction:
BUREAU BETAK

Art Direction + Spatial Design:
SAYOKO OSADA + TROY HILLMAN
Fabrication:
KADAN

Print:
DUGGAL

Video:
DE-YAN