︎︎︎BACK TO MENU

HBX NAT GEO OCEAN

AUDIOVISUAL INSTALLATION,
EXPERIENTIAL DIRECTION / DESIGN

For Nat Geo collection launch at HBX New York, HYPEBEAST's flagship store, we conceptualized and designed an ocean themed multi-sensory installation. Projection visual derived the iconography from the apparel such as iceberg, penguins, and octopus, creating a mesmerizing audiovisual experience for each theme. The soundscape was designed to evoke the sense of warm vastness of the ocean for warm hued visuals, and cold serenity for the iceberg visuals.

Renderings / 
Final Iteration

Renderings / Earlier Iterations

CREDITS

Client
Nat Geo, HYPEBEAST

Executive Producer (HYPEBEAST)
ELANA STAROSELSKY

Creative Director (HYPEBEAST)
PAUL HEAVENER

Direction/Design
SAYOKO OSADA

Visual/Associate Designer
CHRISTINE SIKKING

Soundscape
TRIANGLES

Fabrication/Tech
CHEMISTRY CREATIVE

All photos by Nate Schulls
All renderings by Sayoko Osada

︎︎︎BACK TO MENU

︎︎︎BACK TO MENU

HYPEGOLF

CLUBHOUSE

RETAIL ENVIRONMENT 
A pop-up retail and community hub in SoHo designed for the launch of HYPEGOLF, a new golf-centric vertical from HYPEBEAST.  Amidst the confinement of the pandemic, the need for expansion, simulation, and nature gave rise to golf as an apropos social activity. In designing the HYPEGOLF Clubhouse, these three core drives of global cultural context became the conceptual and aesthetic theme. 

A surreal landscape and apparel installation encapsulates an infinite playing field inside a minimalist black glass box.  Across the deep stretch of the store, perimeter plywood display units establish an architectural rhythm, interjected by matte black display units that divides the footprint at the center to create a more social environment for the rear half.  Display units integrate abstracted newspaper-print photography turning the store environment into an experiential moodboard.

Renderings

CREDITS

Client
HYPEBEAST

Executive Producer (HYPEBEAST)
ELANA STAROSELSKY

Producer (HYPEBEAST)
DALENA LE 

Creative Director (HYPEBEAST)
PAUL HEAVENER

Art Director (HYPEBEAST)
WES SO

Spatial Design
SAYOKO OSADA

︎︎︎BACK TO MENU

︎︎︎BACK TO MENU

PROENZA SCHOULER

ARIZONA

FASHION PRESENTATION, SPATIAL DESIGN

Inspired by Land Art, we designed and executed a series of installations made of pink sand mounds, concrete monoliths, and LED screens at varying definitions.  

Through a dreamy soundscape, guests encountered the Arizona letters rising out of a sand mound which acted as step and repeat. Descending down the central stairs into a glowing fog corridor, they got immersed into the lower-level dreamscape featuring fragrance display, tunnel with psychedelic visuals, stage, bars with sunset-inspired cocktails, and 21-foot wide LED screen.

Lit by the Arizona desert exploration imageries on the screen, guests danced their night away to DJ’s and special performance by SZA.

ENTRANCE

---

TRANSITION

---

MAIN SPACE

---

FRAGRANCE DISPLAY

---

TUNNEL

---

STAGE

Renderings

CREDITS

All photos by Ethan Calabrese
All renderings by Sayoko Osada

︎︎︎BACK TO MENU

︎︎︎BACK TO MENU

NIKE BHM OUR KIN

EXPERIENCE, DIRECTION / DESIGN

Inspired by the celebration of African diaspora, I designed a multi-purpose workshop environment for Gen-Z leaders to reflect on their future.  In the main space, we created colorful building blocks mixed with organic materials like wood, seagrass, and diverse plants. The vision board workshop featured trophy plaques that made the room sparkle in golden refractions.

Renderings

CREDITS

All photos + renderings by Sayoko Osada

︎︎︎BACK TO MENU