HYPEBEAST

Experiential / Retail
Art Direction, Spatial Design
2019-present

A body of experiential and retail work with HYPEBEAST since 2019, spanning activations, exhibitions, and installations across their editorial and brand partnership universe.

From Hypebae Fall Formal, a 90s high school themed party, to Sneaker Time, an in-store watch and sneaker exhibition for their partnership with Watches of Switzerland, to an audiovisual installation and apparel display inspired by the ocean for their National Geographic collaboration, each project translates HYPEBEAST's cultural position into a physical world.

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HYPEBEAST x National Geographic - ‘Ocean’

https://hypebeast.com/2022/10/hbx-nyc-national-geographic-installation-event-collection-in-store-dates

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HYPEBEAST x TurboTax - Who Decides War + Kody Phillips Collab Capsule

https://hypebeast.com/2026/3/intuit-turbotax-kody-phillips-who-decides-war-design-workshop-recap
https://hypebeast.com/2026/2/turbotax-who-decides-war-kody-phillips-social-mixer-event-recap

rendering

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HYPEBEAST x Watches of Switzerland x Stadium Goods - ‘Sneaker Time’

https://hypebeast.com/2019/11/watches-of-switzerland-stadium-goods-sneaker-time-exhibition

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HYPEBAE Fall Formal

Client: HYPEBEAST
Art Direction + Design: Sayoko Osada

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