SAYOKO OSADA
TypeNameDescriptionYear
STAGEGORDOGordo's recurring show language — anarchist, urban, minimal — stage feeling like a club for his international tour including Coachella and The Brooklyn Mirage2023-24
STAGE Viktoria Modesta @ EPC Opening Ceremony
Visual world mapping the interior of the soul, illuminated stream movement as psychological traversal

2023
SPACE Megan Thee Stallion x Airbnb: ‘Otaku Hottie Quest’
Immersive game fusing Tokyo arcade culture with Megan's Otakuverse — fans conquering challenges and collecting charms from Megan herself 2025
SPACEMAC x Sephora: ‘Roads Converge’ Immersive launch event translating a brand partnership into a 10,000 sq ft cinematic afterimage of early-90s New York — downtown memory, fashion image, and street mythology 2026
STORYIn the Mela: A Journey into West Bengal Soundsystem CultureLive cinema presenting West Bengal soundsystem culture through documentary and live AV performance2026
STAGEPaperwater: ‘BEM 2.0’ @ Frost Science Planetarium360-degree dome visuals for a 78-foot immersive listening experience — Afrofuturist iconography woven into custom 3D portraiture across a circular living canvas 2021
STORY Womb / Tomb
A site-specific immersive funeral ceremony honoring a baby whose life ended before birth

2026
SPACE Bed Head: ‘Hold Your Head High’
An extended reality salon at Austin Pride where guests watched their head lifted onto a giant LED sphere and burst into iridescent liquid2025
STAGE Charlie Puth: ‘Light Switch’ @ Jimmy Kimmel Live & Ellen
TV performances for 'Light Switch' — a living room as metaphor for post-breakup electric feeling
2022
SPACE Nike
A body of work with Nike spanning experiential, retail, and campaign since 2014

2014-2021
SPACE HYPEBEAST
A body of experiential and retail work with HYPEBEAST since 2019, spanning activations, exhibitions, and installations across their editorial and brand partnership universe2019-present
SPACE Proenza Schouler: ‘Arizona’
Land Art inspired fragrance launch, spatial delirium traveling through desert to find an oasis

2018
STORY ‘Pursue Your Human Spirits’
A site-specific immersive theater experience guiding guests through three hidden bars across a Bushwick block, each embodying a pillar of the human spirit2019
SPACE Beyoncé / Ivy Park
Production design for the Drip 2 campaign shoot — "my park" as surreal nature and monument

2020
SPACE Sea Lion Cow - Tribeca Official Selection
Production design for a short film — a 2a.m. G Train filled with a plant oasis

2023
STAGE Manuel Turizo x e.l.f.
Stage direction for the live debut of Manuel Turizo and e.l.f.'s collaborative release, built around the world of eyes, lips, and face2023
STAGE & SPACE Deadfellaz Live
A post-apocalyptic nightclub brought to life at NFT.NYC, with bespoke stage visuals, lore-driven performances, holographic characters, and augmented reality extending the world into the audience2022


‘PURSUE YOUR HUMAN SPIRITS’
© 2026 SAYOKO OSADA STUDIO