HBX NAT GEO OCEAN
AUDIOVISUAL INSTALLATION,
EXPERIENTIAL DIRECTION / DESIGN
For Nat Geo collection launch at HBX New York, HYPEBEAST's flagship store, we conceptualized and designed an ocean themed multi-sensory installation. Projection visual derived the iconography from the apparel such as iceberg, penguins, and octopus, creating a mesmerizing audiovisual experience for each theme. The soundscape was designed to evoke the sense of warm vastness of the ocean for warm hued visuals, and cold serenity for the iceberg visuals.
Renderings /
Final Iteration
Final Iteration
Renderings / Earlier Iterations
CREDITS
Client
Nat Geo, HYPEBEAST
Executive Producer (HYPEBEAST)
ELANA STAROSELSKY
Creative Director (HYPEBEAST)
PAUL HEAVENER
Direction/Design
SAYOKO OSADA
Visual/Associate Designer
CHRISTINE SIKKING
Soundscape
TRIANGLES
Fabrication/Tech
CHEMISTRY CREATIVE
Nat Geo, HYPEBEAST
Executive Producer (HYPEBEAST)
ELANA STAROSELSKY
Creative Director (HYPEBEAST)
PAUL HEAVENER
Direction/Design
SAYOKO OSADA
Visual/Associate Designer
CHRISTINE SIKKING
Soundscape
TRIANGLES
Fabrication/Tech
CHEMISTRY CREATIVE
All photos by Nate Schulls
All renderings by Sayoko Osada