SAYOKO is a transdisciplinary DIRECTOR, DESIGNER, and ARTIST, making genre-fluid narratives at the intersection of experiences, films, and performances.

























   














   
PROFESSIONAL. PROJECTS. PRODUCTION. PROFESSIONAL. PROJECTS. PRODUCTION. PROFESSIONAL. PROJECTS. PRODUCTION. PROFESSIONAL. PROJECTS. PRODUCTION. 


Work

DIRECTION + DESIGN



IMMERSIVE THEATER
PURSUE YOUR HUMAN SPIRIT  I wrote and directed a site-specific immersive theater about creativity, curiosity, and compassion.

Role: Creative Direction

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FILMS & PHOTOS
IVY PARK  I designed a series of sets based on the campaign theme #ThisIsMyPark.

Role: Production Design

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EXPERIENTIAL
PROENZA SCHOULER ARIZONA  I designed a journey through desert psychedelia installations.

Role: Art Direction + Design

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SHOW
KATE SPADE NASHVILLE  I designed a fashion presentation set inspired by Dolly Parton era of Nashville.

Role: Set Design

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FILMS & PHOTOS

NIKE LEO BAKER I designed an indoor skatepark for a campaign shoot and community experience to convey optimistic energy.

Role: Production Design

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EXHIBITION
SNEAKER TIME  I conceptualized and designed a display system of 15 distinct pairings of iconic sneakers and timepieces. 

Role: Art Direction + Design

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XR EXHIBITION
BLK HST I conceptualized the BLK HST x CCNYC XR exhibition for Black history month. 

Role: Creative Direction

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EXPERIENTIAL
COKE ENERGY I led the design of a multimedia environment that pumped energy through the senses with 360 degree projection mapping.

Role: Art Direction + Design



FILMS & PHOTOS
ESSENCE EDITORIAL I designed the sets for Wunmi Mosaku and Ziwe stories featured in a summer issue.

Role: Production Design



PLAY. PLEASURE. PANIC. PERSONAL. PERFORMANCE. PSYCHOSIS. PLAY. PLEASURE. PANIC. PERSONAL. PERFORMANCE. PSYCHOSIS. PLAY. PLEASURE. PANIC. PERSONAL. PERFORMANCE. PSYCHOSIS. 


Art

WHATEVER IS FLOWING ATM



FILM
IMMATERIALIS  I made a mini film inspired by my near death experience, climate catastrophe, and existential look into fashion.

Coming Soon





“Do something for yourself, by youself.”


- Mau Morgo





XR INSTALLATION
OASIS  At the beginning of the pandemic, I made an XR immersive installation as a “digital oasis” for friends to hang out within.  

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About

SAYOKO OSADA



BIO
SAYOKO is a Japanese-born, New York-based transdisciplinary DIRECTOR, DESIGNER, and ARTIST making genre-fluid narratives at the intersection of experiences, films, and performances.

Born and raised in Tokyo, she immigrated to the United States at age 13.  Lost in translation, she discovered the power of verbal and nonverbal languages, which influences her work to this day.

After studying Architecture, she has unfolded her career around worldbuilding, identities, and storytelling. Starting in commercial advertising designing experiential environments, it later evolved into creative direction and design for the Arts. 

She writes and directs genre-fluid narrative experiences, including experiential, film/content, performance, and hybrid of all.  She specializes in designing large-scale immersive sets. Her ideas are made only possible by working with a team of expert artists and producers.

Always turning any briefs into art, she has conceptualized and designed over 100+ worlds and has worked with brands including Nike, Ivy Park, Proenza Schouler, Google, HYPEBEAST, and many more.